D&AD AWARDS BRIEF
Heighten the reading expierence of 18-30 year olds and get them to dedicate more time to reading.
The world is too much with us; late and soon,
Getting and spending, we lay waste our powers;
Little we see in Nature that is ours;
We have given our hearts away, a sordid boon!
- WILLIAM WORDSMITH 1807
Life is too busy, society is time -poor and has given away a pleasure; reading books. Millenials have been over taken with work, deadlines, everything is Go, Go, GO that dedicating time to to reading seems unattainable. So let’s change that by helping them realise they do have time.
TURN YOUR TRAVEL TIME INTO READING TIME.
PENGUIN GO is a new fast track reading category on kindle and audible that turns your travel time into reading time; In other words your 30 minute bus, tube, taxi ride you name it could be converted into short stories.
PENGUIN GO works at a time for you; at your own pace. Gaining back the pleasure of reading one minute at a time.
How does it work?
PENGUIN GO heightens the reading expierence by presenting a new style of reading; The art of suprise.
Different Short Stories.
Different Experiences .